Chapter 12: Marketing Channels and Supply Chain Management

A marketing channel is a business structure of interdependent organizations that reach from the point of product origin to the consumer. Something I like: Discrepancy of quantity-marketing channels overcome quantity discrepancies by making products available in the quantities that consumers desire. And I like that idea. If you want to buy large quantities you go to Costco and if you want small quantities you can go to a local grocery store.

E-Week

We didn't have class this week because it's E-Week for USU. I live in Salt Lake and had to work so I couldn't participate. Maybe next year, hopefully. More study time :)

Midterm

Well, today was the midterm. Hmmm, didn't do as well as I was hoping I'd do. Guess I don't know my stuff that well. I'll really have to study hard for the final so I can get the grade I want. Crossing my fingers. Wishing myself good luck studying!

Chapter 10: Developing and Managing Products

If a product is new to the world it’s called a discontinuous innovation. These products are entirely new to the market. I think idea generation is a new tool. New-product ideas come from many different sources such as customers, employees, distributors, competitors, vendors, research and development, and consultants. If you remember brainstorming in school, you’ll remember that is was a good tool to use, and you’ll be happy to know that it was one thing worth learning. You can apply brainstorming to marketing because it’s a way to get a group of people to think of unlimited ways to vary a product or solve a problem.