Chapter 12: Marketing Channels and Supply Chain Management

A marketing channel is a business structure of interdependent organizations that reach from the point of product origin to the consumer. Something I like: Discrepancy of quantity-marketing channels overcome quantity discrepancies by making products available in the quantities that consumers desire. And I like that idea. If you want to buy large quantities you go to Costco and if you want small quantities you can go to a local grocery store.