Chapter 1: An Overview of Marketing

Well, I missed the first day of class due to registration issues so I missed the delightful Introduction to the Course lecture.

Week 1: "What is Marketing?" So, what is Marketing? "It's the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

My favorite vocab word for this chapter is Customer Satisfaction. Is the value of a car equal to the value of a TV dinner? Customer's evaluation of a good or service in terms of whether it has met their needs and expections is a huge factor in many cases these days.

Just a personal story on Customer Satisfation: We special ordered some couches on Christmas Eve for Christmas. We were told they would be here in 4-6 weeks, but phone call after phone call to our disappointment the sales rep continued to give us false ETA's for our couches, on April 10th we received our couches only to discover they made the couches wrong and we had to place a new order to replace our first order. They told us it would be here in a week.....let's see how well their customers are satisfied...Survey please! Needless to say, we are not Satisfied Customers with Furniture Warehouse on Road Redwood.