Chapter 3: Social, Responsibility, Ethics and Marketing Environment

Marketing can be seen where ever you go. Often times it becomes a game for me to see if I can figure out which target market marketers are trying to attract through various social factors, demography such as: age, race, ethnicity and location and whether its for tweens, gen Y, gen X or possibly the baby boomers. There are numerous factors marketers have to keep in mind as they decide how to approach their marketing.