Chapter 5: Consumer Decision Making

Hmmmm, consumer decision making...Stimulus? What is that? Input affecting one or more of the five senses: sight, smell, taste, touch, and hearing. It's fairly simple to understand... you have either external or internal stimulus. Internal is basically your inner desires for hunger or thirst and external is the influence you get from someone on the outside. Many times people on the outside give you a recommendation for a new place to eat, how to decorate or design something or you obtain information from an ad on tv or the radio.