Did you know that "market" means different things to different people? There is quite a variety of "markets" if you think about it, supermarket, stock market, labor market, fish market, and flea market. On an important note a market is 1) people or organizations with 2) needs or wants with 3) the ability and 4) the willingness to buy. If one of these characteristics is missing, it is not considered a market.
For a successful a segmentation scheme must produce segments that meet four basic criteria:
1) substantiality, 2) Identifiability and measurability, 3) Accessibility, and 4) Responsiveness.
Christmas Eve
11 years ago
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